Desus & Mero are a comedy duo, from the bronx, New york. They hosted a late night show on viceland and needed an emmy campaign that fit their grass roots style.
SCOPE - TYPOGRAPHY, PHOTO TREATMENT, LAYOUT
Thousands of "parking tickets" were left on cars and motorcycles all over Los Angeles, outside of emmy screenings. Inside the neon orange
Flyers were posted on walls and telephone poles all over. To emphasize the grass roots campaign, I went for the colored paper and xeroxed look.
The VICELAND bus, being used as a mobile billboard.