buffalo exchange is a clothing store. Picture a man sitting on his floor, like a giant baby, surrounded by hangers. this was me trying to find an interesting combination of shapes for the logo.

SCOPE - BRANDING, LAYOUT, ILLUSTRATION, ADVERTISING, COLLATERAL

The final logo combines the iconography of a clothing hanger to create a stylized buffalo head. This conceptually ties together the visual identity of the buffalo while using the symbol of the hanger to represent clothing. The rays emitting from the logo are to evoke the feeling of finding something in store and getting that brief, yet satisfying wave of excitement.

 

 

the brand book

 

The tote bags

The tote bags, with the pattern applied, equipped with a shoulder strap instead of handles for optimum hands free shopping.

 

the business cards

I wanted the cards to be just as bold and colorful as the brand, while retaining the minimalist and simplistic ideals. I chose to make the phone number big and beautiful so you can access the most important information right away. The cards come in 4 different color-ways, to keep it fresh.

 

The Ad campaign

 

The Website