an unsolicited redesign of Buffalo Exchange (clothing store)
SCOPE - Branding, Design, Illustration
Art Direction: Dusty Summers
The final logo combines the iconography of a clothing hanger to create a stylized buffalo head. This conceptually ties together the visual identity of the buffalo while using the symbol of the hanger to represent clothing. The rays emitting from the logo are to evoke the feeling of finding something in store and getting that brief, yet satisfying wave of excitement.
The Ad campaign
The tote bags, with the pattern applied, equipped with a shoulder strap instead of handles for optimum hands free shopping.